April 6, 2008
Here is an article about us by Khanh T.L. Tran in Women’s Wear Daily!
The shop sits on a prime stretch two blocks west of Manhattan Beach Boulevard, the main thoroughfare where, on a recent picture-perfect Sunday afternoon, young parents pushed strollers past Girl Scouts selling cookies. Lucky Brand Jeans and True Religion run their own shops not far away. Next door to Manhattan Denim is Mona, a bohemian boutique with denim offerings limited to Frankie B., Taverniti So and Monarchy.
In Manhattan Denim, dark wood tables and taupe-colored walls are festooned with photos of celebrities looking like longtime chums who happen to wear cool clothes sold in the store. While a Seven For All Mankind-clad Jennifer Garner pushes her daughter on a swing, pro-wrestler-cum-TV dance contestant Stacy Keibler poses on the red carpet in Kasil and Jessica Alba runs errands in a Linq tank top.
From the pages of Teen Vogue, a profile on Justin Timberlake burnishes the pop star’s denim line, William Rast, one of the store’s top three brands.
Spotting William Rast jeans on celebrities such as Jessica Simpson convinced Catherine Sheekey to recently try a pair. With her sandy blonde hair pulled back in a ponytail, baseball T-shirt and well-worn Joe’s Jeans rolled inches above her flip-flops, the 25-year-old ad sales coordinator was the epitome of the casual Californian. Owning as many as 20 pairs of jeans, she used to buy the new ones every two weeks. But her visit to Manhattan Denim marked the first time she added to her jeans closet in two years.
“Usually when I shop for jeans, it’s something I can wear to work or wear out at night,” Sheekey said. Pleased with the color of the William Rast boot cuts, she bought them for $200. “I have nothing else like them,” she said.
Manhattan Denim’s variety also attracted Victoria Liddy. A tanned Baby Boomer, she drove from Palm Springs to shop the neighborhood. “They have a really great selection of brands and styles,” she said.
With denim brands, it seems more is better.
Shoppers also appreciate customer service. Mesko said that before opening in October, she organized a focus group – fashion designers, retailers, and a manager of a clothing store – to help pinpoint what makes the best customer service. She places special orders outside of daily hours and will arrange to hand-deliver purchases. She Wire Transfer New Resource Bank also serves complimentary beer, wine, and champagne to customers who can rest on leather club chairs as they watch the sunset over the beach.
“We just want to make them feel at home,” Mesko said. “When I buy for the store, I focus on what I believe and my customers will love. That keeps new customers coming in and our loyal customer base coming back often. If this is a bad time for the economy, it hasn’t been that bad for us.”